Press Release: ALC B2B Fills Bizo Void with “Real World” Data
PRINCETON, NJ - ALC, the leading privately held data targeting company, introduced ALC B2B, a next generation audience for the business-to-business marketplace. The database will enable digital marketers to effectively reach America's business decision makers through digital display, mobile, social, video, email and direct mail.
ALC B2B includes 140MM online IDs, 230+ unique segments, and spans the spectrum of companies large and small. ALC B2B includes decision makers by function, company size and industry type. It also goes beyond these groupings to identify hard-to-find data sets such as brand new businesses, women and minority-owned businesses and (coming soon) actual business purchases by product type. The sheer mass, as well as the granularity of data contained in ALC B2B will help marketers deliver more relevant messages, to more precise targets, through more channels and thereby improve campaign ROI.
ALC B2B was developed using a new methodology for digital audience data. Through a proprietary process, partnerships with LexisNexis and technology innovators, ALC B2B was built with more than a billion points of "Real World" data - location/fact-based data associated with proven individual and company attributes, not inferred assumptions, as is the case with most online databases. Also, unlike conventional online audiences, ALC B2B accurately associates business records with consumer emails, which are exclusive to ALC and enable more one-to-one matches with online IDs and thus, greater accuracy.
"We're extremely proud of ALC B2B," stated Fran Green, ALC President/Smart Data Solutions. "We believe its introduction is particularly important since Bizo left the exchanges. Bizo represented a big step for business marketers, but now ALC B2B is taking the next step forward, offering precision, scale, multichannel applications, and accessibility through the major exchanges-exactly what the marketplace is demanding now to satisfy its advancing volume, targeting and ROI expectations."
Gregg Galletta, SVP & GM/ALC Digital, stated, "Thus far, the response to ALC B2B from media mavens who really understand the intricacies of audience data has been overwhelmingly positive. And tests of ALC B2B have clearly validated the database's methodology and capabilities. Not surprising, since ALC audiences have been effective for major brands for more than three decades."