Alliance for Audited Media to Launch New Cross-Media Reporting Tools
The Alliance for Audited Media (AAM) announced yesterday that it will be launching a comprehensive cross-media reporting initiative this year. The initiative supports a new streamlined magazine publisher's statement in the U.S. and Canada and allows access for all AAM clients to the Media Intelligence Center (MIC) beginning this summer. MIC houses all of AAM's audited data -- for print and digital products -- and acts as a portal for clients to pull reports and compare data.
"In today's environment, we have to get independently verified, relevant cross-media data into the marketplace as quickly as possible to as many people as possible," said Tom Drouillard, AAM's CEO, president, and managing director in a statement. "Making cross-platform audits more accessible to our clients and opening the doors to our data analysis tools are logical steps in a broader plan to achieve this."
The AAM's new reporting tools are one answer to publishers' growing need to take a wider view of their audience. And these reports are beginning to become more commonplace. In September 2014, the Association of Magazine Media (MPA) released its cross-platform reporting service, Magazine Media 360, which provides audience data for print and digital magazines as well as social media and video.
The full AAM announcement is below.
ARLINGTON HEIGHTS, Ill. (March 17, 2015) - At its recent meeting, the Alliance for Audited Media's board of directors gave final sign-off to a comprehensive cross-media reporting initiative for U.S. newspapers, agreed to rule changes that support a new streamlined magazine publisher's statement in the U.S. and Canada and approved a plan to provide all AAM clients with full access to AAM's Media Intelligence Center (MIC) starting this summer.
These actions stem from a comprehensive strategic plan the board has administered that has seen the appointment of a new CEO, the acquisition of a leading digital audit firm (ImServices Group), investments in new services and technology and a revamped model that allows AAM to contain client costs while expanding data access and distribution.