Alliance for Audited Media to Launch New Cross-Media Reporting Tools
"In today's environment, we have to get independently verified, relevant cross-media data into the marketplace as quickly as possible to as many people as possible," said Tom Drouillard, AAM's CEO, president and managing director. "Making cross-platform audits more accessible to our clients and opening the doors to our data analysis tools are logical steps in a broader plan to achieve this."
Enhancements to U.S. Newspaper Reporting
All AAM U.S. newspapers now provide media buyers with more frequent and detailed information covering circulation by ZIP code, with many including monthly digital metrics for websites and apps.
To support this AAM has reimagined its Consolidated Media Report (CMR). Beginning with the March 2015 quarter, all U.S. newspapers can report circulation and cross-media metrics on either a standard or enhanced CMR. The annually produced CMRs serve as a visual counterpart to the more in-depth monthly and quarterly data available in AAM's Media Intelligence Center.
"This is an important step forward for newspapers and their advertisers," said Evan Ray, president of Gannett Publishing Services. "The CMR is the new standard by which media planners and buyers will evaluate newspapers. It presents detailed circulation figures in context with other media channels to help advertisers assess newspaper brands, while providing publishers with the opportunity to tell a comprehensive audience story to the industry."
New Magazine Report Approved for U.S. and Canada
During the last six months, AAM advisory committees have worked to gain industrywide consensus on a simplified two-page magazine report for U.S. and Canadian publications. The board approved a number of rule modifications to support the new statement, which takes effect with the second half of 2015 and presents data in a clearer and more concise format.
Additional magazine data will continue to be available in the Media Intelligence Center, including current per-issue data via the MIC's Rapid Report dashboard.