Alliance for Audited Media to Launch New Cross-Media Reporting Tools
The AAM board approved a plan to provide all clients with full access to AAM's Media Intelligence Center (MIC) at no additional cost. The new services model, which will allow online access to all AAM data, reports and analysis tools, is expected to launch this summer.
The board also appointed Steve Maich, senior vice president and general manager for Rogers Media, as a North American director.
About the Alliance for Audited Media
The Alliance for Audited Media is a nonprofit industry body founded by the Association of National Advertisers to ensure media transparency and trust. AAM provides essential cross-media verification and information services for North America's leading media companies, advertisers and ad agencies. In 2014, AAM merged with ImServices Group, one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. Visit AAM's website to learn more.