Alliance for Audited Media to Launch New Cross-Media Reporting Tools
The Alliance for Audited Media (AAM) announced yesterday that it will be launching a comprehensive cross-media reporting initiative this year. The initiative supports a new streamlined magazine publisher's statement in the U.S. and Canada and allows access for all AAM clients to the Media Intelligence Center (MIC) beginning this summer. MIC houses all of AAM's audited data -- for print and digital products -- and acts as a portal for clients to pull reports and compare data.
"In today's environment, we have to get independently verified, relevant cross-media data into the marketplace as quickly as possible to as many people as possible," said Tom Drouillard, AAM's CEO, president, and managing director in a statement. "Making cross-platform audits more accessible to our clients and opening the doors to our data analysis tools are logical steps in a broader plan to achieve this."
The AAM's new reporting tools are one answer to publishers' growing need to take a wider view of their audience. And these reports are beginning to become more commonplace. In September 2014, the Association of Magazine Media (MPA) released its cross-platform reporting service, Magazine Media 360, which provides audience data for print and digital magazines as well as social media and video.
The full AAM announcement is below.
ARLINGTON HEIGHTS, Ill. (March 17, 2015) - At its recent meeting, the Alliance for Audited Media's board of directors gave final sign-off to a comprehensive cross-media reporting initiative for U.S. newspapers, agreed to rule changes that support a new streamlined magazine publisher's statement in the U.S. and Canada and approved a plan to provide all AAM clients with full access to AAM's Media Intelligence Center (MIC) starting this summer.
These actions stem from a comprehensive strategic plan the board has administered that has seen the appointment of a new CEO, the acquisition of a leading digital audit firm (ImServices Group), investments in new services and technology and a revamped model that allows AAM to contain client costs while expanding data access and distribution.
"In today's environment, we have to get independently verified, relevant cross-media data into the marketplace as quickly as possible to as many people as possible," said Tom Drouillard, AAM's CEO, president and managing director. "Making cross-platform audits more accessible to our clients and opening the doors to our data analysis tools are logical steps in a broader plan to achieve this."
Enhancements to U.S. Newspaper Reporting
All AAM U.S. newspapers now provide media buyers with more frequent and detailed information covering circulation by ZIP code, with many including monthly digital metrics for websites and apps.
To support this AAM has reimagined its Consolidated Media Report (CMR). Beginning with the March 2015 quarter, all U.S. newspapers can report circulation and cross-media metrics on either a standard or enhanced CMR. The annually produced CMRs serve as a visual counterpart to the more in-depth monthly and quarterly data available in AAM's Media Intelligence Center.
"This is an important step forward for newspapers and their advertisers," said Evan Ray, president of Gannett Publishing Services. "The CMR is the new standard by which media planners and buyers will evaluate newspapers. It presents detailed circulation figures in context with other media channels to help advertisers assess newspaper brands, while providing publishers with the opportunity to tell a comprehensive audience story to the industry."
New Magazine Report Approved for U.S. and Canada
During the last six months, AAM advisory committees have worked to gain industrywide consensus on a simplified two-page magazine report for U.S. and Canadian publications. The board approved a number of rule modifications to support the new statement, which takes effect with the second half of 2015 and presents data in a clearer and more concise format.
Additional magazine data will continue to be available in the Media Intelligence Center, including current per-issue data via the MIC's Rapid Report dashboard.
The AAM board approved a plan to provide all clients with full access to AAM's Media Intelligence Center (MIC) at no additional cost. The new services model, which will allow online access to all AAM data, reports and analysis tools, is expected to launch this summer.
The board also appointed Steve Maich, senior vice president and general manager for Rogers Media, as a North American director.
About the Alliance for Audited Media
The Alliance for Audited Media is a nonprofit industry body founded by the Association of National Advertisers to ensure media transparency and trust. AAM provides essential cross-media verification and information services for North America's leading media companies, advertisers and ad agencies. In 2014, AAM merged with ImServices Group, one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association. Visit AAM's website to learn more.