American Baby Announces New Personalized Editions of the Magazine
American Baby's targeted and multiplatform approach is providing new opportunities for advertisers. The response to the customization has propelled both paging and revenue for the October 2011 issue. Paging is up 19.5% and revenue is up 38.5% from October 2010.
"American Baby has always been an innovator-it was the original 360 brand," says Carey Witmer, Executive Vice President, President of The Parents Network. "The new, customized content allows us not only to transform the conversation we are having with its readers, but the conversation advertisers can have with their consumers. American Baby provides more opportunity for advertisers to become an indispensible part of their consumers' lives."