An Expert Look at Opportunities for Publishers in Content Marketing
With content marketing a growing trend, publishers have an opportunity to leverage their expertise and authority in content, design, promotion and audience development to capitalize on this new revenue source. While the returns can be great, the effort requires real investment and proper allocation of resources. These issues and more will be on the table at an on-demand session at the upcoming free Publishing Business Virtual Conference & Expo, "Custom Publishing: Opportunities in Content Marketing."
This session offers tips and best practices for publishers seeking ways to restructure and market themselves as go-to producers of quality traded content. Panelists are Sean Murphy, Vice President of Custom Media at American Express Publishing; Gordon Plutsky, Chief Marketing Officer at King Fish Media, and Joe Pulizzi, Founder, Content Marketing Institute.
Be sure not to miss this great session, available as part of an exciting line-up of sessions and keynotes at this free event, which takes place Sept. 13. To register, click here.