Blogging for Business
Rex Hammock’s blog, RexBlog.com, has become a must-read for magazine professionals. The president of Hammock Publishing—a Nashville, Tenn.-based custom publisher of print and online media, including 60 award-winning recurring titles created for various corporate and associations—uses his digital soapbox to talk about industry news and offer links to interesting headlines on the Web. He’ll also post observations about other completely unrelated things that engross him as the day goes on. Hammock jumped onto the Web in its earliest days, and in the years since, he has worked to incorporate his love for online media throughout his entire organization.
What’s the toughest challenge you’ve faced in the past as president of the company?
Rex Hammock: Our company has been in the process of deciding what we want to be when we grow up. It’s hard, especially when you’re successful in a niche and are known for doing great work in that niche, to expand outside that niche.
For example, we love magazines, and we are well known in certain areas—especially associations—for the custom magazine work we do. However, we have been involved with very innovative media online for over a decade, activities and approaches that are now called conversational media, or community or Web 2.0—or, we like the term conversational media. While I’m personally known (perhaps because I was such an early blogger and have done so much early wiki-based development) for online media, our company still has not fully evolved in the marketplace as a source for conversational media solutions.
Again, we’re proud to be known for our custom publishing, but like others in traditional publishing, we are facing the challenge of communicating to our potential marketing that we are a “media” company, not just a print company.
What move are you most proud of, in terms of incorporating multiplatform delivery into your business model?