Announcing Launch of Reboot Workshop 2016: Adapt Your Sales Strategy for a Radically Different Media Business
After a successful maiden voyage last year, Publishing Executive will once again hold Reboot: Radically Transforming Media Sales in New York City this fall. Slated for Oct. 6 at The Breslin at Ace Hotel, Reboot is a high-performance sales workshop that will arm media sellers for success in the modern media world.
This is not a sales workshop for folks that just want to brush up on selling tactics or learn the latest digital lingo. It’s for salespeople that crave change. The media business has been radically disrupted, calling for our selling techniques to radically change as well. Reboot is specifically designed for serious media salespeople that want to become more creative, innovative, dynamic, and successful. Reboot will help you:
- Get inside the mind of the modern marketer to help redefine how you present solutions.
- Quickly diagnose client challenges, deliver outcomes, and serve as an invaluable marketing consultant for clients.
- Rethink the sales pitch, rework your approach, and revitalize your outlook to close bigger deals, more often.
Reprising his role as Chief Media Alchemist is Andrew Davis. (If you haven’t checked out Davis’ Reboot Ride-Along video series, I highly recommend doing so here.) This year’s program will be even more immersive and hands-on, with a distinctive “Teach/Try” format that Davis has honed. Rebooters will learn a progressive selling concept and then apply it to their own businesses while Davis commentates and consults in an interactive setting.
Those sessions will be complimented by case studies from publishers that have changed how they sell. Here are two case studies from last year. (Got a good media sales case study? Ping Publishing Executive EIC Denis Wilson firstname.lastname@example.org)
To register for Reboot: Radically Transforming Media Sales, visit the event page here. For a limited time use the discount code “EARLYBIRD” to take $100 off the regular rate. A group discount is also available for companies sending two or more attendees. Groups can use the code “GROUP” for $150 off the regular rate.
Check out the below video if you want to get a feel for the mind of Andrew Davis.
Or check out our weekly newsletter Reboot Inbox: A Mind-Altering Newsletter for Media Sales to receive free insight for radically transforming your sales career.
Why the Heck do I Need to Reboot My Sales Strategy?
The rise of digital, web, and mobile technologies has dramatically altered how audiences consume media and, as a result, how marketers aim to reach their targets. With potential customers scattered across an array of platforms and devices, advertisers need more comprehensive strategies that reach the right audiences at the right time and spur brand engagement. Renting space on a printed page or a website is no longer enough to drive results.
More complex marketer objectives mean the job of media people has gotten a lot trickier. To meet the demands of advertisers, media companies have changed what they sell and the average media salesperson is selling more solutions than ever before – from webinars and events to lead gen and native advertising programs.
To succeed in today’s industry, media salespeople must change how they sell. This often means identifying unique and multidimensional solutions that will connect advertisers with the consumers they want to reach and help them achieve their business goals.
This is not a simple sale; it’s a consultation that requires the salesperson to work with the advertiser, formulate a media plan that works for their specific needs, and quantify the results of that plan once it has been put into place. In the digital age, advertisers expect transparency and to see the results of their marketing efforts, so salespeople must be able to share and interpret campaign data for clients. The rapid growth of content marketing and native advertising means salespeople need to understand how content can be used to connect brands with unique, highly engaged audiences, capitalizing on publishers’ true value proposition.
Related story: Infographic: 10 Tips to Reboot Your Sales Presentations
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.