Anthem Media Group Acquires Medical Division of Ascend Media
Kansas City-based Anthem Media Group (AMG) has announced its acquisition of Ascend Media's Los Angeles-based medical media division. Terms of the deal were not disclosed.
The business-to-business publications that comprise Ascend Media's Allied Healthcare division serve professionals in the areas of medical imaging, hearing, respiratory care, physical therapy and rehab, sleep, plastic surgery, aesthetics and more. Titles included in the acquisition are Clinical Lab Products, Hearing Review, Hearing Review Products, Imaging Economics, Orthodontic Products, Physical Therapy Products, Plastic Surgery Products, Rehab Management, RT for Decision Makers in Respiratory Care, Sleep Review and 24X7 Magazine.
"This group of healthcare publications is a strong, strategic fit for Anthem," CEO Brian Weaver said. "The new acquisition not only provides us with the opportunity to leverage our expertise and core management team, but to also offer value-added access to cutting-edge technologies that will meet the specific needs of our clients nationwide."
Anthem publishes regional, national and contract titles. With the addition of the Allied Healthcare titles, Weaver estimates that his company will produce nearly 6 million total printed copies annually. Anthem Media Group's Dennis Triola will take on the role of president for the new division, which will be called Allied Media.