App Watch: A look at what publishers Are Launching in Mobile Apps
Application: Kiplinger's Top 100 Money-Saving Tips
Produced by: Kiplinger
Price: $ 1.99
Platform: iPad & iPhone
Kiplinger's Top 100 Money-Saving Tips app provides readers with information on how to not only save their money, but also increase their income. The tips, half coming straight out of Kiplinger's Personal Finance Magazine, give users personal advice on a wide range of financial issues, from investing and spending to saving and budgeting. Speaking to Publishing Executive, editor Janet Bodnar highlights the app's " lush graphics and interactive tools that not only expand your knowledge but make your experience just plain fun."
Conveniently arranged by subject matter, the app is both portable and easy to use. "Scroll, swipe or touch the screen and new information and photos appear. For example, at a touch of the screen you can take a quiz to test your credit IQ, see what it takes to make a million bucks at different ages, find out how much mortgage you can afford based on your income, and look at our picks for the best cars that suit your lifestyle," says Bodnar.
Users, whether subscribers to the magazine or not, can learn a host of different money saving techniques, such as dining out for less, beating bank fees and paying fewer taxes, as well as saving hundreds of dollars on health care, outpacing rising inflation and scoring the cheapest mortgage.
Application: The British Journal of Photography: iPhone Edition
Produced by: Incisive Media
Price: Issue 1 free
One of the first photography magazines to be published on the Web, the British Journal of Photography recently unveiled a new version of the publication for the iPhone. The magazine has been modified for the unique requirements of a smartphone, with each page customized to fit the phone's screen, eliminating the need to zoom in or out to see the photos and text. Art Director of the British Journal of Photography, Mick Moore, believes there is an advantage in publishing the magazine on the iPhone as well as in print and the Web. "The British Journal of Photography has a very visually literate audience, " he says. "There are a host of touch-based things you can achieve with a smartphone that simply never work seamlessly enough on the Web, i.e. swiping slideshows, tapping hotspots and links. All of these things make for a much more engaged reading experience."