App Watch: A look at what publishers Are Launching in Mobile Apps
Application: Kiplinger's Top 100 Money-Saving Tips
Produced by: Kiplinger
Price: $ 1.99
Platform: iPad & iPhone
Kiplinger's Top 100 Money-Saving Tips app provides readers with information on how to not only save their money, but also increase their income. The tips, half coming straight out of Kiplinger's Personal Finance Magazine, give users personal advice on a wide range of financial issues, from investing and spending to saving and budgeting. Speaking to Publishing Executive, editor Janet Bodnar highlights the app's " lush graphics and interactive tools that not only expand your knowledge but make your experience just plain fun."
Conveniently arranged by subject matter, the app is both portable and easy to use. "Scroll, swipe or touch the screen and new information and photos appear. For example, at a touch of the screen you can take a quiz to test your credit IQ, see what it takes to make a million bucks at different ages, find out how much mortgage you can afford based on your income, and look at our picks for the best cars that suit your lifestyle," says Bodnar.
Users, whether subscribers to the magazine or not, can learn a host of different money saving techniques, such as dining out for less, beating bank fees and paying fewer taxes, as well as saving hundreds of dollars on health care, outpacing rising inflation and scoring the cheapest mortgage.
Application: The British Journal of Photography: iPhone Edition
Produced by: Incisive Media
Price: Issue 1 free
One of the first photography magazines to be published on the Web, the British Journal of Photography recently unveiled a new version of the publication for the iPhone. The magazine has been modified for the unique requirements of a smartphone, with each page customized to fit the phone's screen, eliminating the need to zoom in or out to see the photos and text. Art Director of the British Journal of Photography, Mick Moore, believes there is an advantage in publishing the magazine on the iPhone as well as in print and the Web. "The British Journal of Photography has a very visually literate audience, " he says. "There are a host of touch-based things you can achieve with a smartphone that simply never work seamlessly enough on the Web, i.e. swiping slideshows, tapping hotspots and links. All of these things make for a much more engaged reading experience."
The smaller and accessible layout is quick and easy to read, but still delivers the same in-depth features and cutting-edge photography that can be found on the print and iPad versions of the magazine, Moore explains. "The Mag+ software we are using allows us to deliver a much more considered reading experience than a simple website," he says.
In addition to the user-friendly format, new issues of the British Journal of Photography can be downloaded even when there is no Wi-Fi Internet connection available. The app also offers readers a continuously updated photography newsfeed at readers' fingertips. The first issue is free for all users and profiles American photographer Roger Ballen.
Moore says an Android version of the app may be coming next year. The Android audience "doesn't yet seem to be in place enough at the present for us to justify the investment involved," he says.
Application: Martha Stewart CraftStudio App
Produced by: Martha Stewart Living Omnimedia, Inc.
Price: $ 4.99
Platform: iPad & iOS
Crafters everywhere now have the ability to bring "the world of scrapbooking, memory-keeping, and photo-embellishment" to life through the Martha Stewart CraftStudio app. Users of all ages and skill levels can create and share personalized cards, invitations, scrapbook pages, keepsakes and more using photos from their own digital library and the app's "paper" backgrounds, along with a variety of embellishments, such as stickers, stamps, glitter, textured borders and fonts. The app has an exclusive integration with Snapfish by HP to give users the option of professionally printing their creations if they wish. Designs can also be printed directly off the app using an AirPrint-enabled printer.
Crafters are given an endless amount of ways to create, print and share crafts on the app through multiple user-friendly features, including instructional "how-to" videos, four introductory themed bundles (Everyday, Birthday Party, Doily Lace and Nature), photo library integration and high-quality prints/digital copies.
"One of our core values is to elevate the moments that make every day special, and with CraftStudio…users can do just that with the cards and keepsakes they create--without getting glitter on the rug! It's sure to spark hours of creative activity," Gael Towey, Chief Integration and Creative Director at Martha Stewart Living Omnimedia, says in a recent press release. Martha Stewart CraftStudio aims to offer users a limitless amount of tools in order to epitomize their creativity while crafting.
Application: AOM Pubs
Produced by: Dartmouth Journal Services and Sheridan Technology Lab
Platform: iPad & iPhone
The Academy of Management (AOM), a professional association for scholars of organizational management, recently selected Dartmouth Journal Services and Sheridan Technology Lab to develop a multi-journal app. Journals included are the Academy of Management Journal, Academy of Management Review, Academy of Management Learning & Education and Academy of Management Perspectives. Scheduled to come out in mid-July, this app will give AOM members complete access to full-text articles regarding theory, research, and practice in the field of management. Non-members are also given access to abstracts and free content for a time period of ninety days after the release of an article.
The app allows users to view, save, and search articles, publish ahead-of-print content, view high-resolution images, videos, podcasts and newsfeeds, and bookmark pages. They are also able to receive instant alerts when new information is posted and can share content through e-mail, Twitter, and Facebook. A Sheridan-exclusive "bonus feature" gives users the freedom to access full-text articles at any time, whether or not they have access to a network connection. PE
- Tess Fox