Apple Outlines Subscription Option
Apple being involved in the subscription selling business would obviously affect publishers' ability to collect data, and Hensel reports Apple is also saying they are going to be in the renewal business, which will additionally impact publishers' bottom line.
On other fronts, Apple told Texterity that there will be no restrictions on publishers' offering digital subscriptions as an added bonus for print subscribers, so long as there is no extra charge over what print would have been.
According the blog post, Apple told Texterity that free, controlled circulation business-to-business magazines (such as Publishing Executive) will be able to extend their circulation model to apps without restrictions. Texterity or other digital solutions providers would receive notification from a publisher or fulfillment firm of a new subscriber, who would be added to a database to receive access for a specified amount of time by logging into an app using an email address or password.
Also, for association publishers, the process of offering an app subscription along with membership does not have to go through Apple, Hensel says.
"In general we are quite pleased with what Apple is saying, as all of us have been listening to the various people speculating about what Apple might do," Hensel says. "The imaginary things they might do turned out to be much worse that what they are actually doing."