Apple's New 'Newsstand' Feature Creates Direct Line to Magazine Audience
A new section of the App Store, Newsstand, will allow mobile users to browse all their newspaper and magazine subscriptions in one place, it was announced today at Apple's Worldwide Developers Conference in San Francisco.
Apple's Scott Forstall, senior vice president of iOS software, highlighted the new feature while presenting upgrades and enhancements to the company's mobile operating system. The new feature facilitates easy news updates and offline reading. New newspaper and magazine issues are automatically downloaded to Newsstand using the same subscription features built into the app store.
The new feature, already dubbed the "iBookstore for Periodicals" by the Cult of Mac website, creates a "bookshelf" interface separate from the app store dedicated to managing newspaper and magazine subscriptions and single issue purchases. Publication covers or icons will appear in a folder on the iPhone or iPad screen, according to the macgasm blog, eliminating the necessity of separate apps for viewing each publication.
"Publishers had been looking for the additional shelf space so they wouldn't have to fight for attention with Angry Birds and other apps, while background downloading will make it easier for users to get the latest content," notes All Things D.
Asks Cult of Mac this afternoon, "Will Apple save periodical publishing?"
Also announced today: A new "reader" capability in the Safari Web browser that automatically reformats articles for full-screen reading on the iPhone or iPad and saves articles for later offline reading.