Apprise's Charlie McCurdy Talks About the Decision to Sell Canon
McCurdy: I just (finally) spent $900 for an iPad (including case) plus a monthly contract. That's a long way from the price point that drives the ubiquity of basic mobile phones. That said, it's a better interface than a print magazine, as it should be for $900 more than the cost of a trade publication!
Skodzinski: Are you looking at media products with significant opportunity in the mobile space? If so, can you give a couple of examples of where you see opportunity?
McCurdy: Mobile utility is going to be a function of the market served. Healthcare providers, for example, are seeing tremendous benefits of mobile content services in many areas.
Skodzinski: You've mentioned that you believe the future of business-to-business media is in targeting global audiences in new ways. In what ways, and why globally?
McCurdy: Certain industries define themselves globally, others don't. The opportunity is a function of this.
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Skodzinski: What is something you did right to enable Canon to survive through difficult economic times?
McCurdy: We kept going with our plans to launch trade shows and digital products (profitably) through the downturn, and to lay the groundwork for more in the future. That helped a lot.
Skodzinski: What are you most excited about this year?
McCurdy: I think it's great that a "new normal" is settling into our business, and we can all focus on making progress. Customers are focused again on supporting their businesses rather than deferring decisions; that said, the focus is on ROI through all marketing channels seems to be very ingrained now.
Skodzinski: What is the best business decision you have made during the past year or two?
McCurdy: We held to the execution of our strategy at Canon during the recession, and that has positioned the company well.