Spanfeller and McCurdy: ‘Two-sided’ Interview at 2011 Publishing Business Conference Tears Down Barriers to Publishing Growth
Charlie McCurdy, chairman and CEO of Apprise Media, and the publishing industry's most well-known "buy, grow, sell" business strategist—who recently peppered headlines with news of his company's sale of b-to-b media company Canon Communications—will be interviewed by Jim Spanfeller, president and CEO of Spanfeller Media Group (and former Forbes.com CEO), during the 2011 Publishing Business Conference and Expo, April 4-6, 2011, in New York City.
McCurdy will share insights into his history of growing publishing businesses and evaluating publishing businesses for expansion potential, as well as weaknesses worth pulling the plug on.
But, as if having one CEO interview another isn't a bit of twist of its own to the traditional interview format, there's another twist: McCurdy will then interview Spanfeller about his relatively new company (he left Forbes last year) and new venture, The Daily Meal—funded by venture capital and launched this fall (currently in beta).
The Daily Meal is an online food site that aims to bring a new flavor to the online food-content business, with Spanfeller noting in various interviews that the site fills a hole in the food-content marketplace. It also is the first in a series of websites the company is planning, targeting vertical market segments.
Spanfeller will share his philosophies on the secret to web growth (Forbes.com's reported 20 million in monthly visitors is largely a testament to his expertise) and profitability. He is reaching for Forbes-like success with The Daily Meal as well, commenting to Business Insider's The Wire in August that "There's nothing at a big scale on the web about food yet," he said. "The biggest site out there is recipes.com, at around 9 million uniques, and below that the Food Network at around 7 million uniques. They're not small sites, but they're not really big sites. You'd think there would be a 20-million unique page views food site. We think we can get our site to grow fast and fill that position."