AppWatch: A look at what publishers are launching in mobile apps.
Another iPad-only feature is that in every issue we collect all the tiny drawings by Sergio Aragonés found in the margins of the magazine (called “marginals”) and we reproduce them in a larger size. No more squinting to get the joke!
And, of course, Al Jaffee’s legendary Mad fold-in can now be “folded” electronically.
How do you hope to gain revenue from this free product?
We’re not concerned about revenue. We’re not concerned about the bottom line. At Mad, our core philosophy... our entire reason for being... is to bring humor and levity to our readers’ lives. To make them laugh and laugh. And we’re succeeding! In fact, just recently, we were explaining our core philosophy to our corporate overlords and they just laughed and laughed...
What’s the secret to doing a “fold-in” on a tablet?
The secret is to follow the instructions on the screen and slide your finger so “A” meets “B” The alternative is to put your iPad over the edge of a flat, hard surface, such as a table, and physically fold the entire iPad. That will work, but only once. And while I’m not a representative of the Apple corporation, I’m pretty sure that will also void your warranty.
It’s Good to Have a Plan
Application: Forbes Lifetime Financial Planning
Produced by: Forbes and CrossComm
Description & Features: The Lifetime Financial Planning app, released by Forbes in April, joins the publisher’s Forbes Photos & Videos, Forbes Lists: People and Investment Guide Plus apps in the iTunes Store. The app brings a new angle to wealth management with tools including advice for those just starting to save, a live stream of Forbes articles on investing and an interactive grid illustrating the results of a user’s investment savvy (or lack thereof) over time. There’s even a retirement calculator to assist long-term financial planning, suggesting how much an investor should spend and save through the years to ensure a cozy nest egg.