From the Editor: Are We in This for the Long Haul or What?
In the next issue of Publishing Executive, you'll find out more of the reasons I put CR up on a pedestal in an article devoted to new revenue-generating ideas. The bottom line: strategy. CR has a mission and a plan. Is it jumping on mobile opportunities? Sure. But in a way that makes long-term sense for its audience.
But I digress from fads. Or do I? As you consider all the new technology emerging, consider your plans for the future—that is, if you still plan to be around.