Are You Organizing or Enterprising?
A manufacturer in the United States employs an ad agency in New Zealand, which creates and manages all their product shots and related marketing material, and makes them available to the global sales channel via the Internet.
A catalog publishing company simultaneously produces multiple catalogs targeted to different regions and market segments. Of course, all this is done under tight deadlines, with an ever-increasing struggle to reduce time to market.
Valuable solutions like these are complex by nature, and the reality is that most companies struggle to install and run their digital asset management solutions. Just as opportunities abound, as many or even more reasons exist for failure. Among the most common:
• Inconsistent processes: Many DAM efforts fail because the workflow process does not get changed—no formal process gets put in place to ensure that all assets get cataloged or that mandatory metadata gets entered. This creates an inconsistent archive, which is useless.
• Unmanageable change: Others fail because, although the workflow gets changed, the significant change-management issues created enormous backlash. The project essentially gets too big to handle.
• Technology limitations: Often, a goal is to adapt the DAM system to support the existing workflow, but the project fails because it just can't perform the necessary functions.
• Budget restraints: Sometimes the system-integration project simply runs out of money.
The latter is certainly not unheard of as many products in the digital asset management (DAM) or enterprise content management (ECM) field don't come cheap. And, many people fail to anticipate the additional costs of customization and service. The system integrator is often faced with quite an expense due to the cross-platform nature of those projects. Up until recently, that meant that the solution had to be implemented multiple times, thereby multiplying its cost.
AN OUT-OF-THE-BOX SOLUTION YOU CAN CALL YOUR OWN