The New Role of the Magazine Printer
A tool used by many printers (sheetfed and commercial) is Kodak’s InSite, a Web-based tool accessing the printers’ server where files are posted, trapped and ripped for plate-making. It also enables posting of soft proofs for online approval. Other printers offer InSite-based systems with boutique names, such as, Ready Page (Fry) and B.A.M. (Banta), which can add confusion when comparing printers.
Perry Judd’s Inc. uses Flashpoint to process incoming files, PitStop to preflight and InSite to view final PSTI or rastered files.
Another tool similar to InSite is Dalim’s Mistral, used by Brown Printing Company and Publishers Press Inc.
“We used to spend too much of our time discussing prepress—an area that overall is a smaller percentage of our manufacturing and distribution budgets,” says Sartoris. “Our print vendors have assisted us with the implementation of processes and procedures for our internal workflow and staff training on generating ‘certified PDFs’ using InSite and Synapse Prepare (an application creating prepress-ready PDFs). They helped us remove the cost component, which allowed us to move to an internal PDF workflow,” he says.
“For me,” Sartoris adds, “and more importantly, it has produced a more efficient way to work across editorial, design and production. Skeptics of the workflow are now advocates of the workflow.”
He emphasizes that without these tools he could not offer his advertisers the ability to make late changes or submit ads as late as he can now. “It allows us to SWOP out house ads for revenue-producing advertising. It’s an option that is a win for publishers and clients alike, and in these challenging times on the B-to-B side, it has become a necessary way of doing business.”
Sartoris adds that because of InSite, VNU Business Publications was able to take on additional revenue-generating projects, and offer its clients the means to view and approve layouts.