The New Role of the Magazine Printer
Many of these tools and services are proprietary, so investigate them seriously. You no longer are analyzing print quality, service, distribution options, production schedules and price. You have a whole new area of highly technical tools that greatly affect your “other players.” Be sure to include these people in the printer selection process.
As Sartoris notes, “While the manufacturing capabilities of our print vendors are important to us and can’t be overlooked, we have charged them with identifying to us what are the emerging areas we need to be looking at for solutions on virtual proofing, digital delivery and logistics. It’s safe to say that print vendors are doing a lot more than just ‘putting ink on paper.’”
Steven W. Frye is owner of Frye Publication Consulting in Hailey, Idaho. He is an expert in magazine- and catalog-production processes, and has negotiated printing, paper and distribution contracts for dozens of publishers. He can be reached at Steve@SteveFrye.com.