ASME Announces Changes to Ellies Awards Gala
(Press Release) New York, NY (October 28, 2010) — The American Society of Magazine Editors (ASME) is making changes in the 2011 National Magazine Awards that will impact the awards ceremony for print entries and several major awards categories, it was announced by ASME Chief Executive Sid Holt. The National Magazine Awards–also known as the Ellies, for the Alexander Calder stabile “Elephant” given to each winner–are sponsored by ASME in association with the Columbia University Graduate School of Journalism.
After five years of presenting the print awards at a theater, ASME has elected to hold the next National Magazine Awards ceremony as a dinner at 583 Park Avenue in New York City on May 9, 2011. The National Magazine Awards for Digital Media will continue to be presented at a luncheon ceremony held in conjunction with the MPA Digital conference, slated for March 16, 2011 at the Hilton New York.
“We feel turning the print awards into a dinner will enhance the sense of celebration and community for the entire magazine industry,” said Mr. Holt. “Not only will a sit-down dinner be more fun, but it will give editors and publishers a chance to invite their magazine’s friends and clients.”
ASME has also revised a number of awards categories, most significantly, the awards for General Excellence. In the past, General Excellence was presented in six categories based on circulation size. Beginning with the 2011 National Magazine Awards, General Excellence categories will be based on content, audience, frequency and circulation.
The new General Excellence, Print, categories are:
- News, Sports and Entertainment Magazines
Honors large-circulation weeklies, biweeklies and general-interest monthlies
- Fashion, Service and Lifestyle Magazines
Honors women's magazines, including health and fitness magazines and family-centric publications
- Active Lifestyle Magazines
Honors active sports, men's lifestyle and business, finance and technology magazines