Asset International CEO Jim Casella Reveals What Comprises 60% of His Business … and It Might Surprise You
If you don't know the name Jim Casella, especially in the b-to-b publishing world, you probably should.
Currently the CEO and Chairman of Asset International (AI)—a leading b-to-b information and technology company in the financial information sector owned by Case Interactive Media—Casella has been around the block a few times—well, at least down the block (see below). His first job in publishing was working for an academic book publishing company that was then a division of Meredith Corp., before he moved on to Harcourt Brace (then Harcourt Brace Jovanovich)—spending about nine years in the academic book publishing industry.
"I actually joke a little—our offices here [at AI] are at 805 3rd Ave., and Harcourt used to be at 757 3rd Ave. when I joined over 30 years ago. So I like to say I traveled a lot of miles in my career, but I actually only moved two blocks down the road. Ironically, ... Meredith just consolidated all of their New York operations in this building on the 10 floors above us. So, I can't seem to escape [the past] in some ways."
He may have moved only two blocks down the road, but he moved quite far up the publishing ladder. Casella went on to become a leading figure in magazine publishing, including as the CEO of Reed Business Information's U.S operation and COO of International Data Group (IDG). He also served as president and CEO of PennNet (now PennEnergy), president of ABC Consumer Magazines (a division of Capital Cities/ABC), and he served on the board for Ask Jeeves, among others.
His current company's specialty is "growth equity," he says, and his company's growth strategies are largely acquisition and global expansion.
Here, Casella talks about AI's growth tactics, what marketers are seeking today from content/information providers, what comprises 60 percent of the business today, and where he's seeing the most growth.