Atlantic Media Company Announces Official Launch of Quartz
NEW YORK, NEW YORK (September 24, 2012)—Atlantic Media Company President Justin B. Smith announced today the official launch of Quartz, the company's new global business news outlet, which can be found online at qz.com. Quartz is designed to serve digitally savvy business professionals who travel the world, are focused on international markets, and value critical, forward-looking coverage of the new global economy.
"Atlantic Media Company has endeavored to bring high-quality digital content to influential readers around the United States, and we are proud of our success," said Smith. "With Quartz, we are expanding our mission to serve the needs of an important new audience—business leaders who live and work around the world. Quartz's goal is to be the 24/7 digital guide to the new global business order, providing international business leaders with the information and analysis they need to succeed."
Quartz is a website optimized for mobile phones and tablets. And as an HTML5 web app, it works seamlessly across a range of devices, from smartphones to desktop computers. It does not need to be downloaded from an app store and can be accessed simply by going to qz.com.
Quartz is free and built for social distribution: there are no pay walls, registration walls, or app store walls. The site's radically simple, responsive design helps readers get essential information as quickly as possible.
Quartz's staff is focused on core topics of seismic importance that fall into three main categories: news, commentary, and lifestyle and management. Coverage will be rooted in what Quartz calls "obsessions," the patterns, trends, and tectonic shifts that shape the world in which global business professionals live.
Initial core obsessions include the impact of shifting energy supplies around the world; the explosion of the mobile web; the growth and habits of the consumer class; China's economic deceleration; the rise of digital payment systems; life and business in a world of low interest rates; the roots of the next financial crisis; the future of Europe; and the role of the modern state.