Atlantic Media Company and Tennis Media Company Announce New Partnership
(Press Release) Washington, D.C., February 8, 2012 —Tennis Media Company Managing Partners, Bob Miller and George Mackin, and Atlantic Media Company President, Justin Smith, announced today a new multi-year digital partnership. Through Atlantic Media's marketing services division, Think Custom Media, Atlantic Media will bring its market leading digital expertise and best practices to Tennis Media Company in a multi-year arrangement that begins immediately.
Led by custom marketing veteran, Georgine Anton, Think Custom Media will employ proven digital strategies to enable Tennis Media Company to broaden its impact and take its digital products to the next level. Building upon Atlantic Media Company's tremendous record of digital success, Think Custom Media will work with Tennis Media Company to achieve its goals for expansion and enhanced user engagement.
Bob Miller said, "We're excited to partner with Atlantic Media to grow and develop our digital business. Accessing infrastructure, resources and the talent of Justin Smith and the accomplished management team he has assembled will take Tennis.com to a whole new level."
"The tennis enthusiast is a marketer's dream for its top market demographics and active lifestyle. Working with Georgine and Atlantic Media with their deep resources, we believe we will fully develop and capitalize on this longstanding opportunity with our affluent consumer base, advertisers, professional tournaments and their exclusive group of global sponsors," says George Mackin.
"We are thrilled to be working with Tennis Media Company," said Anton. "We look forward to combining our digital know-how with their editorial vision and tight connection to the tennis industry to create a powerhouse experience for tennis fans."
The Tennis Media Company is an indispensable resource for tennis enthusiasts. Tennis.com provides the most comprehensive coverage of all things tennis, from instruction and gear reviews to breaking news, commentary and 24-hour coverage of the professional tours. Between Tennis Magazine and an exciting new digital-only publication launching February 15, Tennis Media Company covers the game at an unrivaled level of depth and sophistication.