'The Atlantic' Releases a New, Enhanced iPad Application
Mercedes-Benz, a long-time partner of The Atlantic, is the exclusive launch sponsor for the new iPad and iPhone applications.
"We know mobile in all its dimensions will create new opportunities for us to work with our ad partners in new ways. While we're in the nascent stages with tablets, we have a huge appetite to experiment together to explore the best, most useful and interesting ways to leverage the new platform," added Jay Lauf, Vice President and publisher of The Atlantic.
The Atlantic will release additional upgrades to its iPad application in the coming months.
About The Atlantic
Since its founding in 1857 as a magazine about "the American Idea" that would be of "no party or clique" The Atlantic has been at the forefront of brave thinking in journalism. One of the first magazines to launch on the web in the early 1990s, The Atlantic has continued to help shape the national debate across print, digital and event platforms. With the addition of its news- and opinion-tracking site, TheAtlanticWire.com, and now TheAtlanticCities.com, The Atlantic is a multi-media forum on the most critical issues of our times, from politics, business, urban affairs, and the economy, to technology, arts, and culture. The Atlantic is the flagship property of Washington, D.C.–based publisher Atlantic Media Company.