B2B Marketing for the B2Me Generation: How to Make Business Marketing Personal and Drive More Sales
On August 31st Publishing Executive’s sister publication Target Marketing will host a webinar, “B2B Marketing for the B2Me Generation” featuring marketing experts from Host Analytics and Demandbase. Register for the webinar here.
Businesses are people too. Or at least, they’re made up of them. Every business marketing campaign you send or ad you place has to speak to those people, or you’re just wasting your time.
So how can you market to corporations, even monolithic ones, on a personal level that engages the folks who actually influence the sale you’re trying to make?
Join us on this editorial webinar to hear how you can use the tactics of account-based marketing to build personal connection with the right people inside the business, and ultimately make more sales. Topics we’ll cover include:
- How to market to businesses like they’re people.
- Ways to identify the individuals in a company you should be talking to.
- Messaging tactics to bring more personal, personalized and consumer-like content to your B2B marketing.
- And more!
Come to this session armed with your questions. You’ll be able to submit them directly to our panelists for a live Q&A session during the hour.
Speakers: Nick Ezzo, VP, Demand Generation, Host Analytics; Lisa Ames, VP, Demand Generation, Demandbase
Sponsored by Demandbase