Press Release: B-to-B Media Industry Revenue Up Nearly 5% Year Over Year; Tops $7 Billion for Q1 2014
NEW YORK, July 8, 2014 - The results of the Business Information Network (BIN) Report for the first quarter of 2014 were released today by the Association of Business Information & Media Companies (ABM) - a division of the Software & Information Industry Association (SIIA), the leading association representing the software and digital content industries. ABM's report finds that overall business-to-business media revenue rose to $7.09 billion for the first quarter of 2014, up 4.5 percent compared with industry revenue for the same period in 2013.
ABM attributes this revenue gain, in part, to surging digital ad sales. Digital ad revenue for the first quarter of 2014 increased by 19.5 percent over the first quarter of 2013.
"Business-to-business media companies are taking advantage of strong demand for interactive advertising," said ABM Managing Director Mike Marchesano. "We expect this trend to continue as the popularity of online video and mobile rises, and as companies and consumers increasingly look to tablets and smartphones as a primary source of information."
The ABM BIN Report measures four general sources of revenue: trade shows and conferences (events); print advertising; digital advertising; and business information products and database services (data). According to the report released today, database and information service revenue growth increased 4.6 percent during the first quarter of 2014, compared with the same period last year. Event revenue showed positive growth over the quarter, advancing 2.9 percent compared with the first quarter of 2013, and print revenue decreased modestly - down 2.6 percent over the same period.
To compile its BIN Reports, ABM tracks business media revenue for print, digital, event and data channels on a quarterly basis. To access BIN data for 2014 and subsequent years, visit http://www.abmassociation.com/abm/Business_Information_Network.asp.
ABM is a division of SIIA, the leading association representing the software and digital content industries. ABM has a rich 107-year history of serving the B2B media industry. Focused on the entire B-to-B business model - including data, events, information, marketing services and media - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. The 200-plus members of the ABM division reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles, and over 1,000 trade shows, with more than $20 billion in annual revenues. For more information, visit www.ABMassociation.com.