Press Release: B-to-B Media & Info Industry Growth Rate Jumps 77 Percent in 2013
The ABM BIN Report considers four general sources of revenue: trade shows and conferences, or "events;" print advertising; digital advertising; and business information, or "data." From 2008 to 2013, the percent of industry revenue from events stayed in the 45-48 percent range, while the portion from print advertising decreased from 36.6 percent to 26 percent. During the same time period, data-driven revenue increased from 6 percent to 10 percent, while digital advertising increased from 11 percent to nearly 19 percent.
To compile its BIN Reports, ABM tracks business media revenue for print, digital, event and data channels on a quarterly basis. To access BIN data from 2013 and subsequent years, visit http://www.abmassociation.com/abm/Business_Information_Network.asp.
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.
ABM is a division of SIIA, the leading association representing the software and digital content industries. ABM has a rich 100-year history of serving the B2B media industry. Focused on the entire B-to-B business model - including data, events, information, marketing services and media - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. The 200-plus members of the ABM division reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles and over 1,000 trade shows, with more than $20 billion in annual revenues. For more information, visit www.ABMassociation.com.