Press Release: B2B Media & Info Industry Revenue Hits Six Year High; Up 3.3 Percent in 2014
NEW YORK, May 8, 2015 - The results of the Business Information Network (BIN) Report for the full year 2014 were released today by the Association of Business Information & Media Companies (ABM) - a division of the Software & Information Industry Association (SIIA), the leading association representing the software and digital content industries. ABM's annual report finds that in 2014 business-to-business media and information industry revenue hit its highest level in the past six years, totaling $27.6 billion. The 3.3 percent revenue increase from $26.7 billion in 2013 was driven by growth in data and digital advertising.
Digital advertising revenue showed 15 percent growth to $5.8 billion in 2014, accounting for over 20 percent of B2B industry revenue. Marketing services, native advertising and content marketing continue to drive digital advertising revenue compared to display digital advertising.
The Data and Business Information vertical was up 4.2 percent to $2.8 billion in 2014, making it the second fastest growing revenue category after digital advertising. Data and information services shows the most promise for growth even though it represents the smallest revenue stream. Events remain the largest B2B revenue stream, with revenue up 1.8 percent to $12.2 billion in 2014.
The B2B media and information industry finished strong in the fourth quarter of 2014, with print advertising declining less than in previous years. Although falling 2.7 percent to $6.7 billion in 2014, overall B2B print advertising revenue rose 4 percent in the fourth quarter of 2014. Print advertising has stabilized while revenue in other verticals, such as Travel & Hospitality and Construction Trade Media, went up 11.3 percent and 1.9 percent respectively in the fourth quarter.
The ABM BIN Report measures four general sources of revenue: trade shows and conferences (events); print advertising; digital advertising; and business information products and database services (data). From 2008 to 2014, the percentage of industry revenue from events stayed in the 45-48 percent range, while the portion from print advertising decreased from 36.6 percent to 24 percent. During the same time period, data-driven revenue increased from 6 percent to 10 percent, while digital advertising increased from 11 percent to 21 percent.