Barbara Pellow Speaks at Financial Communications Forum
Barbara Pellow, the chief marketing officer and vice president of Eastman Kodak Company's Graphic Communications Group, addressed the Financial Communications Forum in Boston, in April.
In her presentation, "Marketing Transformation: How Digital Transformation of Print Communications Expands Market Reach, Speeds Time to Market and Improves Business Results," Barbara Pellow focused on leveraging digital production technologies to create new business opportunities in the financial services field.
"When we talk about innovation, perhaps nothing has changed for businesses as much as how we market our products and communicate with our customers," said Pellow in her address. "As little as 10 years ago, businesses were limited to print, TV and radio as communication outlets to the masses. Today, the integration of rich customer information, cross-media communications, and the ability to create print communications customized to the level of the individual or group is changing the way we think about communications—and accelerating our ability to take compelling ideas and offers from the drawing board to the customer."
Pellow reviewed a few lessons learned from the printing industry to illustrate her presentation, and show how digital technology and creative communications strategy are driving marketing transformation in the financial services industry.