Behind the Launch of Manhattan Magazine—a Q&A With Modern Luxury Media’s CEO
Inbox: Do you have any plans yet to boost Manhattan’s circulation or frequency in ‘09 or beyond?
Kong: It’s not in the plan right now, but it happens over time as the marketplace demands it and advertisers request it. So we’re launching at 60,000 copies. … Yes, we will [eventually] be increasing it, but that’s not [in our immediate plans] right now.
Inbox: At this point, do you expect any other product launches in 2008?
Kong: I can tell you that we’re working on our first international product, but we’re not ready to announce it yet specifically.