Behind Newsweek.com’s 21st Century Makeover
With an emphasis on multimedia features and fresh content, Newsweek unveiled a new version of its Web site, Newsweek.com, this week. The redesigned site coincides with design changes to the print publication as well.
The redesign brings Newsweek.com into the 21st century with additions such as 14 new blogs in various categories—from politics to parenting—and videos embedded on almost every page. One of these videos will be a weekly message to visitors from Newsweek Editor Jon Meacham.
According to Newsweek.com Editor Deidre Depke, the Web site—which averages about 7 million users per month—was redesigned “to encourage Newsweek subscribers to come to the site throughout the week to read fresh Newsweek stories,” she says. “[We also wanted it to] help us win over a new generation of news consumers who tend to retrieve most of their news and analysis online.”
Depke spoke with Publishing Executive Inbox about the process—and challenges—of overhauling the Web site.
INBOX: What are some of the key features of the redesign?
DEIDRE DEPKE: There’s lots of technology meant to make Newsweek.com easy to navigate. [There are] three home pages, for instance, including one of the U.S. print edition and one for Newsweek international; a “preview” button that gives people a synopsis of every story, so they can decide whether [or not] to open it and read the full piece; [and] a simplified section structure (news, health, tech/business, etc.).
We also have some cool stuff—something we call the “Traveling Home Page” that can be opened from any story on the site, and [it] allows you to view the other main stories (this is particularly good for people who come to the site from a headline link elsewhere on the Web). [We also have] a video player on nearly every page of the site [and] a top-10 list with widgets.