Berkery Noyes Releases Media and Marketing Industry M&A Report For Full Year 2012
NEW YORK — January 7, 2013 — Berkery Noyes, an independent mid-market investment bank, has released its full year 2012 mergers and acquisitions trend report for the Media and Marketing Industry. The report analyzes M&A activity in the Media and Marketing Industry during 2012 and compares it with data covering 2010 and 2011.
Berkery Noyes’ research showed that deal volume increased three percent on a year-to-year basis, from 1,570 transactions to 1,611 transactions, and rose 22 percent relative to 2010. Aggregate transaction value showed a gain of 17 percent, from $65.41 billion in 2011 to $76.23 billion in 2012. The median revenue multiple declined from 1.8x to 1.3x, while the median EBITDA multiple fell from 9.8x to 7.5x. Strategic acquirers represented 87 percent of the Media and Marketing Industry’s deal volume, which was the same percentage as in 2011.
Transaction volume specifically within the Exhibitions, Conferences, and Seminars segment increased 82 percent compared to 2011. The most active segment acquirer during the three years covered in the report was United Business Media Limited (UBM) with 27 transactions. In addition, financial sponsors accounted for 18 transactions in the segment in 2012, as opposed to eight transactions in 2011. This represented 22 percent of the segment’s 2012 volume, a slight uptick from 18 percent the prior year.
M&A activity in the Entertainment Content segment improved 18 percent from 2011 to 2012. This was driven in part by film studio related transactions, which increased 42 percent throughout the last twelve months. On a similar note, The Walt Disney Company’s acquisition of Lucasfilm for $4.10 billion in 2012 was the highest value Entertainment deal contained in the report.
The most active 2012 acquirer in the overall Media and Marketing Industry was WPP Group. WPP’s largest transaction was its announced acquisition of AKQA, a digital agency headquartered in San Francisco, for $540 million. Aside from this deal, most of its targets were either digital marketing startups or international companies.