Berkery Noyes Releases Media and Marketing Industry M&A Report For Full Year 2012
The number of transactions within the Marketing segment, at 504, remained nearly constant from 2010 to 2011. The digital marketing subsector specifically increased 34 percent, from 172 to 230. As for the Internet Media segment, there were four deals that reached the $1 billion threshold in enterprise value, compared to just one in 2011. Therefore, although transaction volume in the segment was down 10 percent, the segment’s transaction value rose 81 percent. One of the largest Internet Media transactions in 2012 was Permira’s acquisition of Ancestry.com, a portfolio company of Spectrum Equity, for $1.44 billion in the fourth quarter.
Deal volume in the Consumer Publishing segment rose 20 percent over the last twelve months. However, the segment’s value fell 38 percent, indicating a greater number of small and mid-sized acquisitions. M&A activity in the B2B segment increased four percent during the same timeframe, with a median revenue multiple of 2.0x and a median EBITDA multiple of 9.0x. This was well above the overall industry’s median enterprise value multiples for the year.
“The ongoing trend toward non-print based delivery has led to changing business models in some instances,” said Kathleen Thomas, Managing Director at Berkery Noyes. “This includes many along the spectrum from recurring revenue offerings to purely advertising based revenue ones. Nonetheless, strong original content is still king in the B2B marketplace, regardless of the delivery mechanism.”
A copy of the MEDIA AND MARKETING INDUSTRY M&A REPORT FOR FULL YEAR 2012 is available at the Berkery Noyes website.
Berkery Noyes specializes in mergers and acquisitions advisory, debt and equity financing, and financial consulting services for companies in the $10 million to $500 million range, a market that is enjoying a surge in activity. The firm’s research teams publish acquisition activity in the respective sectors they follow on MandAsoft.com.
About Berkery Noyes