Best Corner Office Interviews of 2014
The Corner Office has proven to be one of the most popular staples of Publishing Executive. Each issue the Q&A spotlights an executive on the leading edge who shares actionable strategies around topics like embracing big data, tapping underserved verticals, and building robust digital platforms. Following we've compiled the best Corner Office interviews conducted in 2014 in the hopes of inspiring our readers with strategies and ideas that can spur growth in the new year.
- ALM's Chief Digital Officer: Publishing's Future is Digital AND Data-Driven - It isn't enough to offer digital content, says ALM chief digital officer Jeff Litvack. Publishers also need the platforms and tools that enable them to track reader engagement within the digital product. With these insights, publishers can better enhance the reader experience, drive subscription revenue, and discover new content verticals.
- Founder Ann Marie Gardner Discusses the Launch of Quarterly Magazine Modern Farmer - Modern Farmer -- a two-year-old publication serving a young farming and foodie audience -- has already made its mark on the industry, upsetting Vanity Fair and New York Magazine at the 2014 National Magazine Award for best magazine. Publishing Executive spoke with founder Ann Marie Gardner before the big win and learned how the innovative up-and-comer got started.
- Hearst's VP of Data on Connecting the Data Dots - Hearst hired Rick McFarland as VP of Data in 2013 giving him the sizable task of uniting its disparate sources of data in order to help the publisher "find the customer" across its products and platforms. In this Q&A McFarland discusses Hearst's sweeping data strategies and his plans for the future.
- Say Media CEO Matt Sanchez on Building A Robust Digital Infrastructure - Say Media CEO Matt Sanchez shares the strategy behind the publisher's community-based success, explaining how it's opinionated, point-of-view publishing style has grown profitable verticals.
- Garden & Gun Publisher Rebecca Darwin Discusses How She Created The New Yorker of the South - Garden & Gun, a Southern lifestyle magazine that appeals to readers below and beyond the Mason Dixon Line, has received swaths of industry praise since its launch in 2007 and has been nominated for seven National Magazine Awards. Here founder and publisher Rebecca Darwin discusses the strategy behind the magazine's rampant success.