Best in Custom Publishing Recognized at Pearl Awards
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Nearly 100 publishing and marketing executives attended the Pearl Awards dinner, which was sponsored by M-Real, a high-end paper company.
"We were overwhelmed with the response this year" said Lori Rosen, executive director, Custom Publishing Council. "As the quality of custom publications continues to excel, so does the level of competition."
The editorial and design award categories focus on the best, new, ongoing, and improved publications, while the strategy categories look at how well the publications complement the sponsoring organizations' integrated marketing campaigns, how well they achieve the organizations' goals, how they prove a return on investment and what type of distribution strategy they employ.
As Michael Winkleman, the CPC's vice president of marketing and president of custom publisher Leverage Media explains,"Custom publishing is a marriage between journalism and commerce. The Pearl Awards demonstrate just how well that marriage is working—for marketing departments, for corporations, for publishers, and for readers."
The Custom Publishing Council (CPC) is the leading professional organization representing custom publishers in North America. Founded in 1998, the organization has seen its membership more than double in the last two years. All custom publishing companies, including independent custom publishers, divisions of larger publishing houses, advertising agencies, and other media conglomerates—whether or not they were currently members of the CPC—were invited to enter the competition. Judges were key marketing executives, academics, journalists, designers, corporate strategists, and publishers.