Better Homes and Gardens Announces Winners of its First Pin & Win Contest on Pinterest
DES MOINES, IA / NEW YORK, NY (March 13, 2012) – Better Homes and Gardens, which reaches 40 million in print monthly and is the flagship brand of the Meredith Women’s Network which attracts 40 million online unique visitors each month, today announced the winners of its premiere Pin & Win contest, which ran this past spring.
The “Pin and Win Your Better Homes and Gardens Dream Home” challenge, which ran March 6 to May 4, attracted more than 11,400 Pinterest fans, more than 10% of the brand’s total fans. Contestants created Dream Home Pinterest boards comprised of their favorite Better Homes and Gardens images from BHG.com. The magazine’s editors selected winning boards based on visual cohesiveness and creative descriptions. Stephanie Hertel of Kansas City, MO was named Grand Prize Winner and will receive $4100 in prizes. Additionally, nine other finalists received prizes for their winning Pinterest boards. All winning Dream Home Boards can be viewed now on the Better Homes and Gardens Facebook page.
“The success and response we’ve seen to Better Homes and Gardens on Pinterest has been incredible from the very start. It’s thrilling to see more and more people actively pinning their way through our many visual boards featuring delicious recipes, décor ideas and inspirations for comfortable living,” said Gayle Butler, Meredith National Media Group EVP and Better Homes and Gardens Editor-in-Chief. “This contest gave us a new opportunity to get deeper insight into the rooms, colors, textures, and ideas that people are using to express their vision of their dream home.”
Better Homes and Gardens was recently cited by Pinterest as one of the best media practitioners for its user engagement and for the immense variety of topic boards and visuals via the Better Homes and Gardens Pinterest page. Currently, the Better Homes and Gardens brand on Pinterest has 104,152 followers, over 5.5 million total board followers and more than 85 boards dedicated to gardening trends, quick and easy recipes, party ideas, home design and décor and much more.