Beyond the Book Interviews Skodzinski, Lerner on Publishing Business Conference
Last week, Beyond the Book podcast host Christopher Kenneally interviewed Publishing Business Conference & Expo director Noelle Skodzinski and conference co-chair Adam Lerner, CEO of Lerner Publishing, on this year's conference. The event, sponsored by Publishing Executive and Book Business magazines, takes place April 4-6 at the New York Marriott Marquis.
The discussion includes this year's speaker line-up, how conference sessions provide actionable answers for business growth and what we ought to mean when we talk about a strategic approach.
Hear the podcast by clicking on this link:
Asked about keynote speaker Steve Hannah, CEO of The Onion, Skodzinski noted that while some of what Hannah will say will probably draw from the satirical approach of the company's flagship product, "they actually have a growth story. It's a tremendous story of what started in a dorm room as a weekly campus newspaper and has grown to print publications in 12 cities ... 10 million unique visitors to its website ... a radio network ... [and] two television shows ..."-a true multi-platform publishing success story. "It's something that anyone can learn from if they're in publishing because it's looking at your core strengths and prioritizing, and looking where your market is and where you can reach them in new capacities. Basically, grow your audience."
Lerner, who helms one of the largest independently owned children's book publishers, notes a measured, strategic approach to change is necessary in the new media landscape. "There's so much to figure out. I think that for most publishers we've gotten bogged down in the technology aspect ... and once we're able to get a perspective on where we want to be knowledgeable around technology, and where we don't need to be, we can circle back around and focus on our core, which is content."