Big Drop in Custom Publishing Spending in 2006
Results from a study released by the Custom Publishing Council (CPC) and Publications Management last week showed a 20-percent decrease in custom publishing spending in 2006. The drop is the first in five years, according to the CPC.
The percentage of marketing budgets allocated to custom publishing did increase from 24 percent to 27 percent, however, and 40 percent of companies surveyed reported they plan to increase their custom publishing outlay in 2007, while just 12 percent said this figure will decrease.
“We’ve had steady spending increases since 2002, so we are expecting that this dip in expenditures is temporary,” says Lori Rosen, executive director, Custom Publishing Council. “The good news is that more and more companies are not only outsourcing, but they are going first to custom publishing companies. That’s a trend we expect to continue because of the quality of work offered by custom publishing firms.”
For-profit companies actually increased their spending by 6.2 percent to an all-time high of $1,116,082, but non-profits’ spending declined by 33.6 percent.