Bloomberg Breaks Video Viewership Record for Second Month in a Row
Bloomberg set an ambitious goal for itself last year when the publisher began planning the launch of BloombergBusiness, a site that would combine Bloomberg Businessweek content with Bloomberg News, Bloomberg TV, and Bloomberg Graphics to form one media platform. Powered by a new digital editorial team, the goal of the website was to elevate Bloomberg content to a global scale, reaching an audience that “lives and breathes on the web.”
A huge part of that mission has been an expansion of Bloomberg’s video offerings, and today marked a significant milestone in that effort. Bloomberg announced that it broke video traffic records for the second month in a row this June, reaching 16.5 million unique viewers worldwide. It was also the second month in a row that Bloomberg ranked #1 in video views in comScore’s Business and Finance category. According to the press release, video viewership has grown 349% year-over-year.
“As we execute our consumer media strategy, we are prioritizing investments in digital video,” said Bloomberg Media CEO Justin B. Smith in a press release. “We are expanding our distribution network and evolving our product and editorial direction to further cement our #1 position among global business and finance media. We’ll have more to share on that front soon.”
See the full press release below.
Bloomberg Media posted another record video traffic month in June, reaching 16.5 million unique viewers worldwide and maintaining the #1 position in comScore’s Business and Finance category for the second month in a row. With unique viewer growth up 349 percent year-over-year, Bloomberg remained ahead of Yahoo! Finance, International Business Times, CNBC, CNNMoney and more.
Video streams increased 38 percent month-over-month to more than 165 million streams globally. Viewers averaged 6.2 minutes per video, the highest among the top five publishers. 
Among the top viewed videos in June include a Bloomberg TV segment on the rapidly-moving crisis in Greece, a digital original by Paul Ford on his widely lauded essay “What Is Code?”, and an interview with the Pakistani air force on its low-cost fighter jet.
“As we execute our consumer media strategy, we are prioritizing investments in digital video,” said Bloomberg Media CEO Justin B. Smith. “We are expanding our distribution network and evolving our product and editorial direction to further cement our #1 position among global business and finance media. We’ll have more to share on that front soon.”
In June 2015, Bloomberg Media also reported the following traffic increases:
—Bloomberg.com grew 102 percent year-over-year with 23.6 million unique visitors in June, remaining ahead of WSJ.com, CNNMoney.com, CNBC.com and others. 
—Bloomberg Politics recorded 2.9 million unique visitors in June and 1.3 million unique video viewers, placing ahead of FOX News, The Huffington Post, and Vox.com, comScore’s News/Politics category. 
Bloomberg is building the leading, next-generation media company for global business by creating a portfolio of digitally-led, multi-platform brands that broaden Bloomberg’s core audience. This week, the Bloomberg.com homepage design was updated to provide more headlines “above the fold,” giving readers the ability to immediately scan the most important global news stories.
 Source: June 2015 Worldwide comScore Video Metrix
 Source: June 2015 U.S. comScore Multi-Platform – Business/Finance Category
 Source: June 2015 U.S. comScore Multi-Platform – News/Politics Category
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 325,000 subscribers globally. For more information, visit www.bloomberg.com/company.