Bloomberg Businessweek's Josh Tyrangiel to Present "Welcome Address" at the 2012 Publishing Business Conference
The press has called him Bloomberg Businessweek's "Boy Wonder" … and his mission of drawing readers to the reinvented weekly business magazine "preposterous." Josh Tyrangiel was hired in fall 2009, at age 37, as editor of the new Bloomberg purchase of Businessweek magazine, which was, at the time of its purchase, reportedly hemorrhaging $800,000 a week. Adweek cited that figure at $63 million a year.
But Tyrangiel has proven the impossible possible, and under his leadership, Businessweek has grown in frequency, rate base, editorial and ad pages. Bloomberg Businessweek was named to Adweek's 2011 "Hot List" as one of the most influential magazines of the year, and Reuter's media columnist Jack Shafer recently wrote that Bloomberg Businessweek is "the best magazine in America."
Tyrangiel, formerly a deputy managing editor at Time magazine and the top editor of its online operation, was selected as the editor of the new Bloomberg Businessweek because of his understanding of both print and the Web.
According to a 2009 Bloomberg Businessweek announcement of Tyrangiel's hire, "During his tenure at Time.com, Tyrangiel boosted the Web site’s traffic from 400 million page views in 2006 to what could be an estimated 1.8 billion page views this year. Previous to Time, Tyrangiel worked at Rolling Stone and Vibe magazines and served as a news producer at MTV."
In his editor's note in April 2010, introducing a newly redesigned Bloomberg Businessweek, Tyrangiel wrote: "To make this magazine an indispensable part of your life, we've expanded each issue by adding 20% more editorial pages and redesigned them to accommodate roughly twice the number of stories. In most businesses, that's called value for money."
He credited the magazine's new look to the goals of Creative Director Richard Turley: "to make the magazine easy to navigate, with small color cues for each section and bold, clean headlines. 'Design is best when you don't know it's there,' says Richard. 'We want the journalism to speak loudest.'"
Turley's work also is gaining notice. He was named "Hottest Creative Player" of 2011 by Adweek, and his covers have garnered praise and best-of-the-year list inclusions from AdvertisingAge, Business Insider, Society of Publication Designers, D&AD and many others.
A recent Adweek article reported on the early signs of success for Bloomsberg Businessweek. "Ad pages are up 21 percent year-on-year for January through July; the rate base will soon be raised from 900,000 to 980,000 (approaching Forbes’ 1,020,000); and subscriptions are up 12 percent."
These early beacons of growth, however, are not enough for Tyrangiel. As Adweek reported, "Tyrangiel’s mission is not survival. His mission is 'indispensability'—without question, his favorite word."
In a 2010 interview with Publishing Executive columnist and longtime industry analyst Mr. Magazine, Tyrangiel addressed the future of print: “I think the future of print is very bright for people who make great magazines and great newspapers, but the bar has been raised.”
"We are extremely excited to have Josh kicking off this year's Publishing Business Conference & Expo," says Noelle Skodzinski, editorial director of Publishing Executive and Book Business magazines, and program director for the Publishing Business Conference. "The industry is in a period of reinvention, and we could think of no one who symbolizes this reinvention better than Josh, and we are thrilled to have him share his insights with our audience."
Visit the website for the Publishing Business Conference & Expo (March 19-21, 2012, in New York City) to learn more, or register now to hear Tyrangiel deliver the Welcome Address to the largest publishing industry conference and expo of its kind.