HollywoodLife.com Names Renowned Editor Bonnie Fuller President and Editor in Chief
Bonnie Fuller, twice named Advertising Age's "Editor of the Year," has been named president and editor in chief of Hollywood Life, which operates the celebrity and entertainment site HollywoodLife.com. Fuller, who previously served as editor in chief of Us Weekly, Glamour, Cosmopolitan, Marie Claire, YM and FLARE magazines, will be charged with growing the Hollywood Life brand and transforming the Web site -- a re-launch is planned for mid-fall of this year -- into a vibrant and interactive digital destination for women, ages 18-35.
Jay Penske, CEO of Mail.com Media Corp. (MMC), which owns Hollywood Life, called Fuller's hire "an extraordinary opportunity."
"Partnering with Bonnie allows us to chart a new course for Hollywood Life -- to create an exciting and innovative online destination for women," Penske said. "… Her experience in transforming brands and publications, along with her unique understanding of women and how they consume media, makes her the ideal person to lead HollywoodLife.com. Adding Bonnie to our team radically enhances Hollywood Life's market opportunity and further fortifies the company's position as a leading participant in the entertainment space."
"After spending time over the last few months with Jay, I was impressed not only by his vision for MMC and his talented team but also their focus and ability to create, launch, and acquire such editorially focused and content-rich Web sites …" said Fuller. "I was fortunate to have had many opportunities to consider in both traditional and digital media; but I found that Jay and I shared the same vision in wanting to create the finest online destination for women who seek original content and who want to consume that content in new and exciting ways."
Fuller will operate Hollywood Life offices in New York and Los Angeles and will make additional staff announcements in the coming weeks.