Bonnier Corp. Named Publishing Innovator of the Year
Publishing Executive magazine, producer with Book Business magazine of the Publishing Business Conference & Expo, has named Bonnier Corp. as the Publishing Innovator of the Year for its innovation in magazine publishing. Bonnier was recognized at a special reception on April 4, during the 2011 Publishing Business Conference & Expo at the New York Marriott Marquis, Times Square. Approximately 70 VIP guests from the publishing industry-including executives from Esquire, The Onion, U.S. News & World Report, Merriam-Webster, Wolters Kluwer and Fierce Markets-were in attendance at the private reception, sponsored by Mirasol display technology by Qualcomm.
Bonnier Corp.—one of the largest consumer-publishing groups in America, with 50 magazines and related multimedia projects and events—has been a leader and example for the industry in digital publishing. Well before most, in 2009, the company launched the PopSci Genius Guide-a series of four fully interactive, special interest publications with unique content-to help lead and define the future of digital publishing.
Bonnier was exploring and testing ideas for the digital "magazine of the future," creating its Mag+ prototype before the iPad even launched last year. The Mag+ platform will be enhanced with a feature set that will allow users to socialize and use content in new ways. A new ad platform, created in partnership with Crispin Porter + Bogusky, will facilitate the creation of highly interactive ads that are designed to be both entertaining and service-oriented. The company also was one of the first to launch a magazine title on the iPad (Popular Science) in May 2010, and has followed that up with aggressive R&D work on tablets of all kinds, apps and the launch of its iPad-only magazine, Roadtrip. The first major digital-only iPad publication is fully devoted to the joy and freedom of a great road trip, according to Roadtrip's editor in chief.