Bonnier Corp. Named Publishing Innovator of the Year
Bonnier Corp. was recognized for its innovation in magazine publishing with a Publishing Innovator of the Year award at the recent Publishing Business Conference & Expo, presented by Publishing Executive and Book Business magazines. The publisher was honored at a special reception at the New York Marriott Marquis, Times Square, attended by approximately 70 VIP guests from the publishing industry—including executives from Esquire, The Onion, U.S. News & World Report, Merriam-Webster, Wolters Kluwer and Fierce Markets.
The reception, which also honored Scholastic Inc. for innovation in book publishing, was sponsored by Mirasol display technology by Qualcomm.
The awards were presented by Book Business and Publishing Executive Editorial Director Noelle Skodzinski, who notes Bonnier has been a leader and example for the industry in digital publishing.
"Bonnier has been taking a leadership position in a time of significant industry transition, and setting the industry up to learn from its efforts," says Skodzinski. "This is a great achievement, especially considering that today it can be difficult enough to keep up with industry changes, let alone to be a leader amidst them."
In 2009, the company launched the PopSci Genius Guide, a series of four fully interactive, special interest publications with entirely unique new content. Bonnier was exploring and testing ideas for the digital "magazine of the future," creating its Mag+ prototype before the iPad even launched last year. The Mag+ platform will be enhanced with a feature set that will allow users to socialize and use content in new ways. A new ad platform, created in partnership with Crispin Porter + Bogusky, will facilitate the creation of highly interactive ads that are designed to be both entertaining and service-oriented.
The company also was one of the first to launch a magazine title on the iPad (Popular Science) last May, and has followed that up with aggressive R&D work on tablets of all kinds, apps and the launch of its iPad-only magazine, Roadtrip. The first major digital-only iPad publication is fully devoted to the joy and freedom of a great road trip, according to Roadtrip's editor in chief.