Bonnier Corp. Titles Sign On to ABC’s Rapid Report
Bonnier Corp. announced this week that Parenting, Popular Science, Field & Stream and Outdoor Life will be joining the Audit Bureau of Circulations’ (ABC) Rapid Report system beginning with their first issues of 2008.
Rapid Report allows publishers to voluntarily report their top-line circulation data on an issue-by-issue basis within weeks of the on-sale or non-paid distribution date, arming advertisers and ad agencies with timely access to up-to-date circulation data.
“In this ever-changing media landscape, it is imperative for magazines to respond to the industry’s need for more frequent reporting of circulation data,” says Terry Snow, Bonnier’s CEO. “By committing our largest-circulation titles to participate in Rapid Report, we’re providing our advertisers with the information they need to ensure that our titles are reaching the consumers they want.”
Rapid Report appears to be picking up steam, as a number of major publishers have committed to use of the system in recent months including Time Inc., Hachette, Bauer, Condé Nast and Hearst.