Bonnier Division Forms New Partnership with Former Vice President Al Gore and his Climate Reality Project
Boulder, Colo., Sept 25 – Bonnier’s Warren Miller Entertainment, producer of award-winning action films for 63 years, is announcing an unprecedented partnership with The Climate Reality Project, founded and chaired by former Vice President Al Gore. Flow State, the latest film installment from Warren Miller Entertainment, chronicles the travels of the world’s premiere adventure skiers to areas impacted by climate change. As part of “I Am Pro Snow,” a soon-to-launch Climate Reality Project campaign highlighting the impacts of climate change on winter sports, Vice President Gore will attend a showing of the film in November 2012.
This groundbreaking agreement will combine the reach of two major organizations, using compelling movie footage to promote awareness of the global climate crisis.
“Beyond the global scientific consensus about the climate crisis, we can now look in our own backyards to see the impact of man-made climate change,” said Gore. “Anyone who spends time on a ski slope or in the back country can see how this crisis is changing weather patterns and ecology, with major impacts on the outdoor activities we enjoy with our friends and families. Climate change is a reality that is here, today.”
Warren Miller’s Flow State guides movie-goers to the top of the world’s most spectacular peaks, taking fans on an exhilarating journey across the globe.
Through this partnership, Warren Miller Entertainment will bring attention to the climate reality that the film crew witnessed firsthand in Svaldbard, Norway, such as the lack of sea ice in the region.
“Warren Miller Entertainment has an incredibly passionate audience that celebrates the winter to come every fall. Going to the Film Tour is a family tradition that has been passed down to generations to enhance their lifestyle, a lifestyle that all of us are deeply committed to. Thus our mission is to help The Climate Reality Project raise awareness via our film and foster a community of movie-goers and ski industry partners whose passion and livelihood depend on a sustainable future,” said Johnny Alamo, Executive Director, Partnerships & Strategic Alliances at Warren Miller Entertainment.
Warren Miller’s Flow State is about a place of singular focus and connection with the environment that, in this place, the faster you ride, the slower time passes. The Flow State exists anywhere crisp winter air shocks your lungs and sunlight refracts off snowflakes, allowing you to emerge from this state improved – and more aware of your surroundings.
About Warren Miller Entertainment
Flow State is Warren Miller Entertainment’s 63rd annual feature film, adding it to the legacy of Warren Miller Entertainment’s® pioneering influence in action sports cinematography. Warren Miller Entertainment® is a business of Bonnier Corporation and is based in Boulder, Colorado.
About the Climate Reality Project
Founded and chaired by Al Gore, Nobel Laureate and former Vice President of the United States, The Climate Reality Project seeks to uncover the complete truth about the climate crisis. Through its 5 million members and supporters, partnerships, and programs — including the Reality campaign — it is working around the globe to confront the reality of the climate crisis. The Climate Reality Project is guided by a bipartisan Board of Directors that includes accomplished leaders from the worlds of business, public service, entertainment, communications, climate and environmental advocacy, and scholarship. For more information, please visit www.climaterealityproject.org.