Bonnier Spins off Moving Media+ to Sell Platform
(Press Release) LONDON, STOCKHOLM, NEW YORK, April 4th 2011—Moving Media+ announces the official release of its Mag+ tablet publishing system to all publishers and creatives. Starting today, any creator of content-including consumer and trade magazine publishers, catalog marketers, and advertising and design agencies-can download the system free from magplus.com.
Bonnier premiered Mag+ (magplus.com) last year with the launch of Popular Science magazine on the first Apple iPads, and spun off Moving Media+ in January 2011 to focus on developing and marketing the platform. Winning consumer, design and tech industry praise, Popular Science+ has earned more than US$400,000 in sales on the iPad to date and has sold more than 10,000 subscriptions since mid-February.
Moving Media+ CEO Staffan Ekholm says, "Mag+ was created by publishers for publishers. We boast a superb leadership and development team, with a breadth of experience in both digital and publishing. The team has already taken more than 25 magazine titles on to iPads, with others lining up in markets including the US, the UK, and across the Continent."
Bonnier has been fielding external interest in the platform since last April's launch. With the creation of Moving Media+ it has brought on a number of external beta clients already. This month, the company relaunches magplus.com, with free access to all the tools needed to create breathtaking tablet publications.
Mag+ enables users to build as much as they want free of charge, reviewing content in a fully functional Reviewer app on their iPads, and pay only when they're ready to publish through a branded reader app. The app costs $2,500 and allows users to publish unlimited content for five months. If they want to continue publishing after that, they can pay either $500 per issue or $500 per month for unlimited publishing. This price covers access to the platform's built-in features, including analytics from Omniture, Localytics or Flurry; in-app subscriptions; Tapjoy, Admob and Appirator integration, as well as a powerful Web-based backend for managing issues and features.
Titles already on the platform include Popular Science+, Transworld Snowboarding+, and IDG’s MacWorld, as well as cookbooks from Williams-Sonoma.