Bonnier's Popular Science+ debuts on iPad as the magazine of tomorrow
(Press Release) New York, N.Y., April 2, 2010- Bonnier Corp.'s Popular Science today launches its Popular Science+ tablet edition to run on Apple's iPad. Available now in the App Store, Popular Science+ is an achievement in digital magazine reading that began months ago in a collaboration between Bonnier's global R&D task force and BERG, a London-based design firm. The resulting platform, called Mag+, is the first step toward a vision of what digital magazine reading can be. (See the video demo at http://www.popularscienceplus.com/.)
"The key quality of Popular Science+ is that it's truly a magazine, but redesigned and redeveloped in a way that makes it work seamlessly and beautifully on the iPad," says Mark Jannot, editor in chief of Popular Science. "Our goal was to preserve all the qualities that make magazines such a powerful, popular medium-inspired packaging of carefully curated content by a team of expert editors, delivered in a visually dazzling issue with a beginning, middle and end-and at the same time to reinvent it in a way that makes it come to life on the iPad's screen."
The Mag+ platform will be continually developed and upgraded over the coming months as more and more of Bonnier's nearly 50 U.S. magazines (and many more in Europe) are rolled out on the iPad and other tablets. "Mag+ allows magazines to do what they do best, but on another platform," says Sara Ohrvall, senior vice president of research and development for Bonnier. "We don't want readers to feel like they're working through the screen, or layers of buttons. It should feel like they're touching the actual product, using a natural and intuitive interface."
The six design principles that underlie the Mag+ digital platform are:
* Silent mode. Magazines are a luxury that readers can lose themselves in. Mag + has fewer distractions than the Web. It allows readers to lean back, away from the browser, and just focus on the bold images and rich storytelling. Reduced complexity increases a reader's immersion.