Bonnier's Popular Science+ debuts on iPad as the magazine of tomorrow
* Fluid motion. Magazines are easy to browse, and Mag+ replicates that with a story-to-story navigation that's more like a panning camera than a flipping page. As we say, "Flow is the new flip."
* Designed pages. Magazines are defined by their carefully conceived layouts that give readers an immediate understanding of the content and why it matters to them, a quality that got lost on magazine Web sites. Mag+ brings design back to digital publishing.
* Defined beginning and end. Unlike the Web, magazines have a
defined storyline and flow from front to back. Mag + returns to the
notion that something can be, and wants to be, completed. It's the end
* issue-based delivery. One of the great joys of magazines is that feeling of anticipation when a new one arrives. Mag+ maintains that by delivering full issues at once with all the same content as the print edition, and on the same schedule.
* Advertising as content. Relevant, attractive advertising is as much a part of the magazine experience as the editorial content, and Bonnier wants Mag+ advertising to include both pin-ups and applications readers can appreciate.
Popular Science+ on the iPad features pages that are easy to browse and to read, allowing users to enjoy the full-color diagrams, images and in-depth reporting Popular Science is famous for. Simple, fluid swiping motions let readers move horizontally through stories, while vertical scrolling allows them to read an article without interruption or distraction. In the app's unique Look mode, users can tap the screen to make the words disappear, highlighting the magazine's big, bold photos
and illustrations. (Another tap returns to Read mode.) Popular Science+ includes the April issue plus a storefront to buy future issues every month from within the app and a library to manage back issues.